big blue bus rebranding

re-designed big blue bus’ branding, and brought forward the overall design to current trends, sets it apart from other transit agencies in the region, and elevating the brand to make it more relevant and approachable


brand guidelines


iconography

some of the icons created for big blue bus’ branding

big blue bus iconography


letterhead

for external and internal communication use
8.5”w x 11”h


bus stop signs


little blue book - digital version

big blue bus’ transit guide

to view the entire guide: pdf version


little blue book - print

big blue bus’ transit guide


system maps

maps of the entire service area and routes provided by big blue bus


fare price information - farebox


fare price information - interior car cards